Funnels can be complicated … really made complex, so complex that many people quit before they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Facebook Ads To Sell Online Courses
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?Facebook Ads To Sell Online Courses
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high costs for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Facebook Ads To Sell Online Courses
A typical method to do this is what’s called the “AIDA” design:
Facebook Ads To Sell Online Courses
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to remove their pain or attain their wanted condition
Action: give them the chance to purchase
Many sales funnels extend these actions across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually ended … But ensure you sign up, since I have huge plans for funnel home builders in the works soon!Facebook Ads To Sell Online Courses
This easy (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Facebook Ads To Sell Online Courses
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the best psychological weapon we need to encourage individuals.
There is a lot information out there that it is extremely hard to understand which to trust.Facebook Ads To Sell Online Courses
Social proof gives us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re practically ready to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product assurance is all about.Facebook Ads To Sell Online Courses
Reviews have actually revealed that your product has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day refund 110% refund assurance.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is basic, however so crucial.
You require really to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an introduction of present finest practices. I hope you enjoyed it. Moreover, it is essential to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!