Funnels can be complicated … really complicated, so complex that many people quit prior to they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Example Of A Samcart Page Example
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the right structure to convert cold traffic into customers …
Pretty cool idea, right?Example Of A Samcart Page Example
Well, it absolutely caught on because Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Example Of A Samcart Page Example
A common method to do this is what’s referred to as the “AIDA” model:
Example Of A Samcart Page Example
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its ability to eliminate their discomfort or accomplish their wanted condition
Action: provide the chance to buy
A lot of sales funnels extend these steps throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … But ensure you register, due to the fact that I have big plans for funnel home builders in the works quickly!Example Of A Samcart Page Example
This simple (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Example Of A Samcart Page Example
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the very best psychological weapon we have to persuade people.
There is so much info out there that it is extremely challenging to know which to trust.Example Of A Samcart Page Example
Social evidence offers us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re nearly all set to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.Example Of A Samcart Page Example
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item warranty.
There are a number of successful formats for warranties:
30+ day money back 110% refund assurance.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so essential.
You need in fact to request for their cash and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an overview of current best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!