Funnels can be complicated … actually complicated, so complex that the majority of people quit prior to they launch their first real campaign. What if you could streamline this and put a sales funnel on a single page? Enable Reference Transactions Paypal Samcart
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?Enable Reference Transactions Paypal Samcart
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high prices for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Enable Reference Transactions Paypal Samcart
A typical method to do this is what’s known as the “AIDA” design:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to remove their discomfort or attain their wanted condition
Action: provide the chance to buy
Many sales funnels extend these steps across several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
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This basic (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Enable Reference Transactions Paypal Samcart
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the very best mental weapon we need to persuade individuals.
There is a lot information out there that it is extremely hard to understand which to trust.Enable Reference Transactions Paypal Samcart
Social evidence offers us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re practically ready to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is all about.Enable Reference Transactions Paypal Samcart
Reviews have actually shown that your item has worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product assurance.
There are a number of effective formats for service warranties:
30+ day cash back 110% refund warranty.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, but so important.
You need in fact to ask for their money and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!