Funnels can be complicated … really made complex, so complex that most people quit before they release their first real project. What if you could streamline this and put a sales funnel on a single page? Ecomrce Shopping Cart Funnel Software
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?Ecomrce Shopping Cart Funnel Software
Well, it certainly caught on because Samcart is able to charge extremely high rates for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Ecomrce Shopping Cart Funnel Software
A common method to do this is what’s called the “AIDA” design:
Ecomrce Shopping Cart Funnel Software
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its capability to eliminate their discomfort or achieve their desired condition
Action: give them the chance to buy
Many sales funnels extend these actions throughout multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each idea listed below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually ended … But ensure you register, due to the fact that I have big prepare for funnel builders in the works soon!Ecomrce Shopping Cart Funnel Software
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad online marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Ecomrce Shopping Cart Funnel Software
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the best psychological weapon we need to persuade people.
There is so much information out there that it is exceptionally tough to understand which to trust.Ecomrce Shopping Cart Funnel Software
Social evidence provides us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they’ve made it this far, it implies they’re almost all set to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.Ecomrce Shopping Cart Funnel Software
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item assurance.
There are numerous effective formats for warranties:
30+ day money back 110% refund guarantee.
Your client wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You need in fact to request for their money and take it!
Here’s where your checkout type can be found in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of present best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!