Funnels can be complicated … really complicated, so complex that the majority of people give up before they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Ecommerce Templates Shopping Cart Software
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?Ecommerce Templates Shopping Cart Software
Well, it definitely caught on because Samcart has the ability to charge extremely high costs for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Ecommerce Templates Shopping Cart Software
A common way to do this is what’s referred to as the “AIDA” model:
Ecommerce Templates Shopping Cart Software
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to eliminate their pain or accomplish their desired condition
Action: give them the chance to purchase
A lot of sales funnels extend these steps across multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each concept listed below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … However ensure you sign up, due to the fact that I have big plans for funnel builders in the works quickly!Ecommerce Templates Shopping Cart Software
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Ecommerce Templates Shopping Cart Software
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond … Consumers are skeptical. Social proof is the best psychological weapon we have to persuade people.
There is so much details out there that it is exceptionally tough to understand which to trust.Ecommerce Templates Shopping Cart Software
Social proof offers us an easy escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re practically ready to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.Ecommerce Templates Shopping Cart Software
Testimonials have shown that your item has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product assurance.
There are several successful formats for warranties:
30+ day money back 110% refund guarantee.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You require actually to request for their money and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of present best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!