Funnels can be complicated … really complicated, so complicated that many people give up before they release their first real project. What if you could simplify this and put a sales funnel on a single page? Ecommerce Shopping Cart Software By Miva
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right?Ecommerce Shopping Cart Software By Miva
Well, it definitely caught on since Samcart has the ability to charge exceptionally high costs for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Ecommerce Shopping Cart Software By Miva
A typical method to do this is what’s referred to as the “AIDA” design:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its ability to remove their discomfort or accomplish their preferred condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions throughout several pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle listed below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually ended … But make sure you register, due to the fact that I have big plans for funnel builders in the works soon!Ecommerce Shopping Cart Software By Miva
This easy (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice lousy marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Ecommerce Shopping Cart Software By Miva
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond … Clients are doubtful. Social proof is the best mental weapon we need to persuade individuals.
There is so much details out there that it is extremely challenging to understand which to trust.Ecommerce Shopping Cart Software By Miva
Social evidence provides us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re practically ready to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.Ecommerce Shopping Cart Software By Miva
Reviews have revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day money back 110% refund guarantee.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, but so essential.
You require actually to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of current best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!