Funnels can be made complex … actually made complex, so complex that most people quit prior to they release their first genuine project. What if you could simplify this and put a sales funnel on a single page? Ecommerce Shopping Cart Software By Miva “leatherman”
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?Ecommerce Shopping Cart Software By Miva “leatherman”
Well, it definitely caught on because Samcart has the ability to charge very high costs for this pledge:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Ecommerce Shopping Cart Software By Miva “leatherman”
A typical way to do this is what’s known as the “AIDA” model:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its capability to remove their pain or attain their desired condition
Action: give them the opportunity to purchase
Most sales funnels extend these actions across numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … But ensure you register, because I have huge prepare for funnel builders in the works quickly!Ecommerce Shopping Cart Software By Miva “leatherman”
This basic (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Ecommerce Shopping Cart Software By Miva “leatherman”
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond … Customers are hesitant. Social proof is the best psychological weapon we need to convince people.
There is a lot information out there that it is incredibly tough to understand which to trust.Ecommerce Shopping Cart Software By Miva “leatherman”
Social proof offers us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re practically all set to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.Ecommerce Shopping Cart Software By Miva “leatherman”
Testimonials have revealed that your item has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are a number of effective formats for warranties:
30+ day money back 110% cash back warranty.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, however so essential.
You require in fact to ask for their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!