Funnels can be complicated … really made complex, so complicated that most people quit prior to they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Ebook Shopping Cart Software
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Ebook Shopping Cart Software
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high rates for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Ebook Shopping Cart Software
A typical way to do this is what’s called the “AIDA” design:
Ebook Shopping Cart Software
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to eliminate their discomfort or accomplish their wanted condition
Action: provide the opportunity to buy
A lot of sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each idea listed below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … However ensure you register, since I have big plans for funnel home builders in the works quickly!Ebook Shopping Cart Software
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Ebook Shopping Cart Software
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond … Clients are skeptical. Social proof is the best psychological weapon we have to convince individuals.
There is so much info out there that it is extremely difficult to understand which to trust.Ebook Shopping Cart Software
Social evidence offers us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re nearly prepared to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.Ebook Shopping Cart Software
Reviews have actually shown that your item has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product guarantee.
There are a number of effective formats for warranties:
30+ day money back 110% cash back assurance.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, however so crucial.
You require actually to request their cash and take it!
Here’s where your checkout type can be found in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of current best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!