Funnels can be complicated … actually made complex, so complicated that the majority of people quit prior to they introduce their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Ebay Selling Courses Online
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?Ebay Selling Courses Online
Well, it definitely caught on since Samcart is able to charge very high costs for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Ebay Selling Courses Online
A typical method to do this is what’s known as the “AIDA” model:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to remove their pain or attain their preferred condition
Action: provide the opportunity to purchase
Many sales funnels extend these steps across several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each principle below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has expired … However ensure you sign up, due to the fact that I have big prepare for funnel home builders in the works soon!Ebay Selling Courses Online
This easy (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Ebay Selling Courses Online
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond … Customers are doubtful. Social proof is the best mental weapon we need to convince people.
There is a lot info out there that it is exceptionally difficult to know which to trust.Ebay Selling Courses Online
Social evidence gives us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re nearly prepared to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.Ebay Selling Courses Online
Reviews have revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are several successful formats for service warranties:
30+ day refund 110% refund warranty.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so important.
You need actually to request for their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of present best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!