Funnels can be complicated … truly made complex, so complex that the majority of people quit prior to they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Easy To Use Shopping Cart Software For Website
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Easy To Use Shopping Cart Software For Website
Well, it definitely caught on since Samcart is able to charge very high rates for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Easy To Use Shopping Cart Software For Website
A common way to do this is what’s referred to as the “AIDA” design:
Easy To Use Shopping Cart Software For Website
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to eliminate their pain or accomplish their preferred condition
Action: provide the opportunity to buy
Most sales funnels extend these actions throughout several pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … However make certain you sign up, because I have big prepare for funnel contractors in the works soon!Easy To Use Shopping Cart Software For Website
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Easy To Use Shopping Cart Software For Website
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond … Clients are hesitant. Social evidence is the very best mental weapon we have to encourage individuals.
There is a lot info out there that it is extremely tough to understand which to trust.Easy To Use Shopping Cart Software For Website
Social proof provides us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Assurance
If they have actually made it this far, it implies they’re almost prepared to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.Easy To Use Shopping Cart Software For Website
Testimonials have shown that your item has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item guarantee.
There are numerous successful formats for guarantees:
30+ day cash back 110% cash back assurance.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, however so crucial.
You need in fact to request for their money and take it!
Here’s where your checkout kind is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of present best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!