Funnels can be made complex … really complicated, so complex that many people quit prior to they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Easy For School Shopping Cart Software
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?Easy For School Shopping Cart Software
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high costs for this pledge:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Easy For School Shopping Cart Software
A common way to do this is what’s called the “AIDA” model:
Easy For School Shopping Cart Software
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to remove their discomfort or attain their preferred condition
Action: give them the chance to buy
Most sales funnels extend these steps across numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … However make certain you sign up, due to the fact that I have big prepare for funnel contractors in the works quickly!Easy For School Shopping Cart Software
This basic (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Easy For School Shopping Cart Software
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond … Clients are hesitant. Social proof is the best psychological weapon we need to encourage people.
There is so much information out there that it is incredibly hard to know which to trust.Easy For School Shopping Cart Software
Social proof gives us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they’ve made it this far, it means they’re nearly ready to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is everything about.Easy For School Shopping Cart Software
Testimonials have revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product guarantee.
There are several effective formats for warranties:
30+ day cash back 110% refund guarantee.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require actually to ask for their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of current best practices. I hope you enjoyed it. Moreover, it’s important to resolve the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!