Funnels can be made complex … truly made complex, so complicated that the majority of people give up before they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? E Shopping Cart Software
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?E Shopping Cart Software
Well, it certainly caught on because Samcart is able to charge incredibly high rates for this guarantee:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. E Shopping Cart Software
A common method to do this is what’s referred to as the “AIDA” design:
E Shopping Cart Software
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to eliminate their pain or attain their wanted condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions throughout numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each concept below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has expired … But make sure you sign up, because I have huge prepare for funnel builders in the works quickly!E Shopping Cart Software
This easy (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.E Shopping Cart Software
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the best psychological weapon we have to convince individuals.
There is so much info out there that it is incredibly hard to understand which to trust.E Shopping Cart Software
Social proof offers us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it indicates they’re almost prepared to purchase. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.E Shopping Cart Software
Testimonials have actually revealed that your item has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are several successful formats for service warranties:
30+ day money back 110% refund warranty.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, however so essential.
You require in fact to request for their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of current finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!