Funnels can be made complex … truly complicated, so complicated that the majority of people give up before they launch their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? E Shop Software Joomla Shopping Cart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?E Shop Software Joomla Shopping Cart
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high rates for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. E Shop Software Joomla Shopping Cart
A common method to do this is what’s called the “AIDA” model:
E Shop Software Joomla Shopping Cart
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to eliminate their discomfort or accomplish their wanted condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions throughout numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … But make sure you sign up, since I have huge plans for funnel contractors in the works soon!E Shop Software Joomla Shopping Cart
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.E Shop Software Joomla Shopping Cart
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the best mental weapon we have to convince people.
There is a lot details out there that it is extremely tough to know which to trust.E Shop Software Joomla Shopping Cart
Social evidence gives us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re practically prepared to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.E Shop Software Joomla Shopping Cart
Reviews have revealed that your product has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item assurance.
There are several successful formats for guarantees:
30+ day cash back 110% refund warranty.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, but so essential.
You need in fact to request their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of present best practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!