Funnels can be complicated … truly complicated, so complicated that most people give up before they release their first real project. What if you could streamline this and put a sales funnel on a single page? E Commerce Shopping Cart Software
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?E Commerce Shopping Cart Software
Well, it certainly caught on since Samcart is able to charge exceptionally high rates for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. E Commerce Shopping Cart Software
A common way to do this is what’s known as the “AIDA” model:
E Commerce Shopping Cart Software
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to remove their pain or accomplish their preferred condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions across multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle listed below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually expired … But make certain you sign up, since I have big plans for funnel builders in the works soon!E Commerce Shopping Cart Software
This simple (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.E Commerce Shopping Cart Software
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond … Clients are doubtful. Social evidence is the very best psychological weapon we have to persuade people.
There is a lot info out there that it is extremely hard to understand which to trust.E Commerce Shopping Cart Software
Social proof offers us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re nearly ready to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.E Commerce Shopping Cart Software
Reviews have shown that your product has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item assurance.
There are numerous effective formats for warranties:
30+ day money back 110% refund assurance.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You require really to request their money and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of present best practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!