Funnels can be made complex … actually made complex, so complex that most people give up prior to they introduce their first real project. What if you could streamline this and put a sales funnel on a single page? E Commerce Selling Online Course
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?E Commerce Selling Online Course
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high costs for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. E Commerce Selling Online Course
A common way to do this is what’s called the “AIDA” model:
E Commerce Selling Online Course
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to eliminate their discomfort or attain their desired condition
Action: provide the opportunity to buy
Most sales funnels extend these actions throughout numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has expired … But make certain you register, due to the fact that I have huge plans for funnel contractors in the works soon!E Commerce Selling Online Course
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.E Commerce Selling Online Course
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the very best mental weapon we need to encourage people.
There is a lot info out there that it is exceptionally challenging to understand which to trust.E Commerce Selling Online Course
Social proof provides us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re practically all set to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.E Commerce Selling Online Course
Reviews have actually shown that your item has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product warranty.
There are several effective formats for guarantees:
30+ day money back 110% money back guarantee.
Your customer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, but so essential.
You require really to request their cash and take it!
Here’s where your checkout kind is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of current finest practices. I hope you enjoyed it. In addition, it is essential to dispel the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!