Funnels can be made complex … actually complicated, so complex that many people give up prior to they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Does Samcart Help You Find Products
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right?Does Samcart Help You Find Products
Well, it definitely caught on because Samcart has the ability to charge very high prices for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Does Samcart Help You Find Products
A typical way to do this is what’s referred to as the “AIDA” design:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to remove their discomfort or attain their wanted condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each idea listed below (in addition to a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … But make sure you sign up, because I have big prepare for funnel home builders in the works quickly!Does Samcart Help You Find Products
This simple (but effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Does Samcart Help You Find Products
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond … Consumers are skeptical. Social evidence is the very best mental weapon we need to encourage people.
There is a lot information out there that it is extremely hard to know which to trust.Does Samcart Help You Find Products
Social proof offers us an easy way out … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re almost prepared to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is all about.Does Samcart Help You Find Products
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day refund 110% cash back warranty.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, however so important.
You require actually to request for their money and take it!
Here’s where your checkout kind is available in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!