Funnels can be made complex … really complicated, so complicated that many people give up prior to they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Do I Need Accredidation To Sell Online Courses
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?Do I Need Accredidation To Sell Online Courses
Well, it definitely caught on because Samcart has the ability to charge incredibly high rates for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Do I Need Accredidation To Sell Online Courses
A common way to do this is what’s called the “AIDA” design:
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In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to eliminate their discomfort or accomplish their wanted condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps throughout multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each concept below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … However ensure you sign up, because I have huge plans for funnel builders in the works quickly!Do I Need Accredidation To Sell Online Courses
This easy (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Do I Need Accredidation To Sell Online Courses
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond … Customers are skeptical. Social evidence is the best psychological weapon we have to persuade individuals.
There is a lot information out there that it is exceptionally tough to understand which to trust.Do I Need Accredidation To Sell Online Courses
Social evidence offers us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.Do I Need Accredidation To Sell Online Courses
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are numerous successful formats for guarantees:
30+ day refund 110% money back assurance.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, but so important.
You require really to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!