Funnels can be complicated … truly complicated, so complicated that many people quit prior to they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Disable Paypal Modal Samcart
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?Disable Paypal Modal Samcart
Well, it absolutely caught on because Samcart is able to charge exceptionally high costs for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Disable Paypal Modal Samcart
A common method to do this is what’s called the “AIDA” model:
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In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to remove their discomfort or accomplish their wanted condition
Action: provide the chance to buy
The majority of sales funnels extend these steps throughout multiple pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each concept below (along with a link to download the whole funnel!).
Get the entire funnel for free????
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This simple (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Disable Paypal Modal Samcart
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond … Clients are skeptical. Social evidence is the very best mental weapon we have to encourage individuals.
There is a lot details out there that it is extremely hard to understand which to trust.Disable Paypal Modal Samcart
Social evidence provides us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they’ve made it this far, it implies they’re practically ready to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.Disable Paypal Modal Samcart
Testimonials have shown that your product has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day refund 110% refund assurance.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so crucial.
You require actually to request for their money and take it!
Here’s where your checkout kind is available in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of present best practices. I hope you enjoyed it. Moreover, it’s important to dispel the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!