Funnels can be made complex … truly complicated, so complicated that the majority of people give up before they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Digital Access Pass With Samcart
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right?Digital Access Pass With Samcart
Well, it definitely caught on because Samcart has the ability to charge incredibly high rates for this promise:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Digital Access Pass With Samcart
A common way to do this is what’s referred to as the “AIDA” design:
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In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to eliminate their discomfort or attain their wanted condition
Action: give them the chance to purchase
The majority of sales funnels extend these steps throughout numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each idea below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has expired … However ensure you register, because I have huge prepare for funnel contractors in the works quickly!Digital Access Pass With Samcart
This simple (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice lousy marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Digital Access Pass With Samcart
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the best psychological weapon we have to persuade people.
There is so much info out there that it is exceptionally difficult to understand which to trust.Digital Access Pass With Samcart
Social evidence offers us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it means they’re nearly ready to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.Digital Access Pass With Samcart
Reviews have shown that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for warranties:
30+ day money back 110% cash back assurance.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You require in fact to request their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!