Funnels can be made complex … truly made complex, so complicated that many people quit prior to they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Develop Ecommerce For WordPress Sell Online Courses
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Develop Ecommerce For WordPress Sell Online Courses
Well, it absolutely caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Develop Ecommerce For WordPress Sell Online Courses
A typical way to do this is what’s called the “AIDA” design:
Develop Ecommerce For WordPress Sell Online Courses
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to eliminate their pain or accomplish their preferred condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps throughout numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … But make sure you register, because I have huge plans for funnel builders in the works quickly!Develop Ecommerce For WordPress Sell Online Courses
This simple (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Some ideas:
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Develop Ecommerce For WordPress Sell Online Courses
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the best psychological weapon we need to convince individuals.
There is a lot info out there that it is extremely difficult to understand which to trust.Develop Ecommerce For WordPress Sell Online Courses
Social evidence gives us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they have actually made it this far, it means they’re nearly prepared to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item assurance is everything about.Develop Ecommerce For WordPress Sell Online Courses
Reviews have actually shown that your product has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item warranty.
There are several successful formats for warranties:
30+ day cash back 110% money back guarantee.
Your consumer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, but so crucial.
You require actually to request their money and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of present best practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!