Funnels can be made complex … truly complicated, so complicated that the majority of people quit prior to they introduce their first real campaign. What if you could simplify this and put a sales funnel on a single page? Deadline Funnel Samcart
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?Deadline Funnel Samcart
Well, it certainly caught on due to the fact that Samcart is able to charge very high costs for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Deadline Funnel Samcart
A typical method to do this is what’s referred to as the “AIDA” model:
Deadline Funnel Samcart
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to eliminate their pain or attain their wanted condition
Action: give them the chance to purchase
Most sales funnels extend these actions across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each idea listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But ensure you sign up, since I have big plans for funnel contractors in the works soon!Deadline Funnel Samcart
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Some tips:
Never ever lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Deadline Funnel Samcart
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Consumers are skeptical. Social proof is the very best psychological weapon we need to persuade people.
There is so much information out there that it is exceptionally tough to know which to trust.Deadline Funnel Samcart
Social proof offers us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re nearly ready to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Deadline Funnel Samcart
Reviews have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are numerous effective formats for guarantees:
30+ day money back 110% money back warranty.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, however so essential.
You require really to ask for their cash and take it!
Here’s where your checkout form is available in.
The main objective of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
