Funnels can be complicated … actually complicated, so complicated that the majority of people quit prior to they launch their first real project. What if you could streamline this and put a sales funnel on a single page? Customize Ecommerce For WordPress Sell Online Courses
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?Customize Ecommerce For WordPress Sell Online Courses
Well, it absolutely caught on due to the fact that Samcart has the ability to charge extremely high costs for this guarantee:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Customize Ecommerce For WordPress Sell Online Courses
A common way to do this is what’s called the “AIDA” design:
Customize Ecommerce For WordPress Sell Online Courses
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to eliminate their discomfort or attain their desired condition
Action: give them the chance to buy
Most sales funnels extend these steps across multiple pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each principle listed below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … But make certain you sign up, since I have huge prepare for funnel builders in the works quickly!Customize Ecommerce For WordPress Sell Online Courses
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Customize Ecommerce For WordPress Sell Online Courses
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond … Clients are doubtful. Social proof is the very best mental weapon we have to convince people.
There is so much information out there that it is extremely difficult to understand which to trust.Customize Ecommerce For WordPress Sell Online Courses
Social proof provides us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they’ve made it this far, it means they’re practically ready to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.Customize Ecommerce For WordPress Sell Online Courses
Reviews have actually shown that your item has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day money back 110% money back assurance.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need really to request their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is very important to dispel the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!