Funnels can be made complex … really complicated, so complex that most people give up prior to they release their first real project. What if you could streamline this and put a sales funnel on a single page? Cross-selling Online Course
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Cross-selling Online Course
Well, it definitely caught on because Samcart is able to charge incredibly high rates for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Cross-selling Online Course
A common method to do this is what’s called the “AIDA” model:
Cross-selling Online Course
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to eliminate their pain or accomplish their wanted condition
Action: provide the chance to purchase
Most sales funnels extend these actions throughout several pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But make certain you register, because I have big prepare for funnel home builders in the works quickly!Cross-selling Online Course
This basic (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Cross-selling Online Course
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the best psychological weapon we have to convince people.
There is a lot info out there that it is extremely difficult to understand which to trust.Cross-selling Online Course
Social proof gives us an easy escape … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re almost ready to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.Cross-selling Online Course
Reviews have shown that your product has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item assurance.
There are numerous successful formats for warranties:
30+ day cash back 110% money back guarantee.
Your client wants to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, however so crucial.
You need actually to ask for their cash and take it!
Here’s where your checkout form comes in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of existing finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!