Funnels can be made complex … actually complicated, so complex that the majority of people give up prior to they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Cross Domain Tracking Samcart
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?Cross Domain Tracking Samcart
Well, it absolutely caught on because Samcart is able to charge exceptionally high costs for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Cross Domain Tracking Samcart
A typical way to do this is what’s called the “AIDA” design:
Cross Domain Tracking Samcart
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to remove their pain or attain their wanted condition
Action: give them the chance to purchase
The majority of sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … However make sure you sign up, due to the fact that I have big prepare for funnel builders in the works soon!Cross Domain Tracking Samcart
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Cross Domain Tracking Samcart
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond … Consumers are skeptical. Social proof is the best psychological weapon we have to persuade individuals.
There is a lot info out there that it is extremely difficult to understand which to trust.Cross Domain Tracking Samcart
Social evidence offers us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re nearly ready to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.Cross Domain Tracking Samcart
Testimonials have revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item assurance.
There are several successful formats for guarantees:
30+ day cash back 110% cash back warranty.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, but so important.
You need really to request their cash and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of present best practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!