Funnels can be made complex … actually made complex, so complicated that most people give up before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Creating An Online Course That Sells
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Creating An Online Course That Sells
Well, it definitely caught on because Samcart has the ability to charge extremely high rates for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Creating An Online Course That Sells
A common method to do this is what’s called the “AIDA” design:
Creating An Online Course That Sells
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to remove their pain or attain their desired condition
Action: provide the chance to buy
The majority of sales funnels extend these actions throughout numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each principle below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has ended … But ensure you register, because I have huge prepare for funnel contractors in the works quickly!Creating An Online Course That Sells
This basic (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Creating An Online Course That Sells
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the best mental weapon we have to persuade people.
There is a lot details out there that it is extremely challenging to know which to trust.Creating An Online Course That Sells
Social proof provides us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re practically all set to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is all about.Creating An Online Course That Sells
Testimonials have actually shown that your item has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item assurance.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back guarantee.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You need really to request their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of present best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!