Funnels can be made complex … truly complicated, so complex that the majority of people give up before they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Create_and_sell_online_courses_with_teachable_and_thinkific
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?Create_and_sell_online_courses_with_teachable_and_thinkific
Well, it absolutely caught on because Samcart has the ability to charge incredibly high rates for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Create_and_sell_online_courses_with_teachable_and_thinkific
A typical method to do this is what’s known as the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to remove their discomfort or accomplish their wanted condition
Action: give them the chance to purchase
Many sales funnels extend these steps across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … However make certain you register, due to the fact that I have big prepare for funnel home builders in the works quickly!Create_and_sell_online_courses_with_teachable_and_thinkific
This easy (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Create_and_sell_online_courses_with_teachable_and_thinkific
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond … Clients are doubtful. Social proof is the very best mental weapon we need to convince people.
There is a lot info out there that it is exceptionally challenging to understand which to trust.Create_and_sell_online_courses_with_teachable_and_thinkific
Social proof provides us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it means they’re almost prepared to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item warranty is everything about.Create_and_sell_online_courses_with_teachable_and_thinkific
Testimonials have shown that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day cash back 110% refund assurance.
Your customer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, but so essential.
You need actually to request their cash and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of current best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!