Funnels can be made complex … truly made complex, so complicated that many people give up prior to they introduce their very first real project. What if you could simplify this and put a sales funnel on a single page? Create Your Own Successful Online School To Sell Courses
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?Create Your Own Successful Online School To Sell Courses
Well, it certainly caught on because Samcart is able to charge exceptionally high rates for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Create Your Own Successful Online School To Sell Courses
A typical method to do this is what’s referred to as the “AIDA” model:
Create Your Own Successful Online School To Sell Courses
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to eliminate their pain or attain their preferred condition
Action: give them the chance to buy
A lot of sales funnels extend these steps across several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each concept listed below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … However make certain you sign up, because I have huge plans for funnel contractors in the works quickly!Create Your Own Successful Online School To Sell Courses
This easy (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Create Your Own Successful Online School To Sell Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the very best psychological weapon we have to persuade people.
There is so much details out there that it is incredibly challenging to understand which to trust.Create Your Own Successful Online School To Sell Courses
Social evidence provides us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re practically ready to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.Create Your Own Successful Online School To Sell Courses
Reviews have actually shown that your product has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are a number of effective formats for guarantees:
30+ day cash back 110% refund guarantee.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, but so important.
You need actually to ask for their money and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of current best practices. I hope you enjoyed it. Moreover, it’s important to resolve the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!