Funnels can be complicated … really made complex, so complex that the majority of people quit prior to they launch their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Create Your Course Online And Sell
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Create Your Course Online And Sell
Well, it definitely caught on since Samcart has the ability to charge extremely high prices for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Create Your Course Online And Sell
A common method to do this is what’s known as the “AIDA” design:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to remove their pain or accomplish their wanted condition
Action: provide the opportunity to purchase
Many sales funnels extend these actions across several pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each principle below (in addition to a link to download the entire funnel!).
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This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Create Your Course Online And Sell
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond … Clients are doubtful. Social evidence is the very best mental weapon we have to persuade people.
There is a lot details out there that it is exceptionally hard to understand which to trust.Create Your Course Online And Sell
Social proof provides us a simple escape … if countless people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re almost prepared to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.Create Your Course Online And Sell
Testimonials have revealed that your product has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product warranty.
There are numerous successful formats for guarantees:
30+ day refund 110% refund assurance.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so important.
You need really to request for their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of present best practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!