Funnels can be complicated … truly made complex, so complicated that many people give up prior to they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Create Woocommerce Based Solutions For Sell Online Courses
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?Create Woocommerce Based Solutions For Sell Online Courses
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high rates for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Create Woocommerce Based Solutions For Sell Online Courses
A common way to do this is what’s referred to as the “AIDA” design:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its capability to remove their pain or attain their preferred condition
Action: provide the opportunity to buy
The majority of sales funnels extend these steps throughout several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept listed below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … However make sure you register, since I have huge plans for funnel contractors in the works soon!Create Woocommerce Based Solutions For Sell Online Courses
This simple (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Create Woocommerce Based Solutions For Sell Online Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond … Consumers are doubtful. Social proof is the best mental weapon we need to encourage individuals.
There is so much details out there that it is exceptionally hard to understand which to trust.Create Woocommerce Based Solutions For Sell Online Courses
Social proof offers us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they have actually made it this far, it means they’re almost all set to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.Create Woocommerce Based Solutions For Sell Online Courses
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product warranty.
There are numerous effective formats for service warranties:
30+ day cash back 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You need actually to ask for their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!