Funnels can be complicated … really made complex, so complicated that most people quit before they launch their very first real project. What if you could streamline this and put a sales funnel on a single page? Create Online Courses To Sell
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Create Online Courses To Sell
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high prices for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Create Online Courses To Sell
A typical way to do this is what’s called the “AIDA” model:
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In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their pain or attain their preferred condition
Action: provide the chance to purchase
Many sales funnels extend these actions throughout several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea below (in addition to a link to download the whole funnel!).
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This simple (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Some suggestions:
Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Create Online Courses To Sell
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond … Customers are doubtful. Social proof is the very best mental weapon we have to encourage individuals.
There is so much details out there that it is incredibly challenging to know which to trust.Create Online Courses To Sell
Social evidence offers us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re practically prepared to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.Create Online Courses To Sell
Reviews have actually shown that your product has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product warranty.
There are several successful formats for service warranties:
30+ day refund 110% money back assurance.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, but so essential.
You require really to request their money and take it!
Here’s where your checkout form can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of present finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!