Funnels can be complicated … really made complex, so complicated that many people quit before they introduce their very first real project. What if you could streamline this and put a sales funnel on a single page? Create Online Courses Sell Online Courses From Your Own Website
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?Create Online Courses Sell Online Courses From Your Own Website
Well, it definitely caught on due to the fact that Samcart is able to charge very high costs for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Create Online Courses Sell Online Courses From Your Own Website
A typical way to do this is what’s referred to as the “AIDA” model:
Create Online Courses Sell Online Courses From Your Own Website
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their discomfort or achieve their wanted condition
Action: give them the opportunity to buy
The majority of sales funnels extend these actions throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each idea listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually ended … But make certain you register, due to the fact that I have huge plans for funnel builders in the works soon!Create Online Courses Sell Online Courses From Your Own Website
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Create Online Courses Sell Online Courses From Your Own Website
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the very best psychological weapon we need to persuade individuals.
There is a lot information out there that it is exceptionally tough to understand which to trust.Create Online Courses Sell Online Courses From Your Own Website
Social proof gives us an easy escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re nearly ready to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.Create Online Courses Sell Online Courses From Your Own Website
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product warranty.
There are a number of effective formats for warranties:
30+ day cash back 110% money back assurance.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout kind comes in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of existing best practices. I hope you enjoyed it. Additionally, it’s important to eliminate the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!