Funnels can be made complex … actually complicated, so complex that the majority of people give up prior to they launch their first real campaign. What if you could streamline this and put a sales funnel on a single page? Create Online Courses Creating And Selling
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?Create Online Courses Creating And Selling
Well, it certainly caught on since Samcart has the ability to charge exceptionally high prices for this pledge:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Create Online Courses Creating And Selling
A typical method to do this is what’s known as the “AIDA” design:
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In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to remove their pain or attain their desired condition
Action: provide the chance to buy
The majority of sales funnels extend these actions throughout multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each idea below (along with a link to download the whole funnel!).
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The complimentary One Page Funnel has actually expired … But make certain you sign up, since I have big prepare for funnel home builders in the works soon!Create Online Courses Creating And Selling
This simple (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
Some ideas:
1.Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Create Online Courses Creating And Selling
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond … Customers are hesitant. Social proof is the very best psychological weapon we have to persuade individuals.
There is a lot details out there that it is exceptionally difficult to know which to trust.Create Online Courses Creating And Selling
Social proof gives us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they’ve made it this far, it means they’re practically ready to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is all about.Create Online Courses Creating And Selling
Reviews have actually shown that your product has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product warranty.
There are several successful formats for warranties:
30+ day cash back 110% refund assurance.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so essential.
You require actually to request their cash and take it!
Here’s where your checkout kind can be found in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!