Funnels can be made complex … actually complicated, so complicated that many people quit before they launch their very first real project. What if you could streamline this and put a sales funnel on a single page? Create Market Sell An Online Course
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?Create Market Sell An Online Course
Well, it certainly caught on since Samcart is able to charge exceptionally high rates for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Create Market Sell An Online Course
A typical method to do this is what’s called the “AIDA” design:
Create Market Sell An Online Course
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to remove their discomfort or accomplish their desired condition
Action: provide the chance to buy
Many sales funnels extend these actions across numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each idea listed below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … However ensure you sign up, because I have big plans for funnel builders in the works soon!Create Market Sell An Online Course
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Create Market Sell An Online Course
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond … Customers are hesitant. Social evidence is the very best mental weapon we need to persuade people.
There is so much info out there that it is exceptionally difficult to know which to trust.Create Market Sell An Online Course
Social proof offers us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re practically prepared to purchase. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Create Market Sell An Online Course
Testimonials have actually shown that your product has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are numerous effective formats for service warranties:
30+ day cash back 110% cash back assurance.
Your client wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, however so important.
You need in fact to request their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of existing best practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!