Funnels can be made complex … truly made complex, so complex that the majority of people give up prior to they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Create Launch Sell Your Premium Online Course
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the best structure to transform cold traffic into customers …
Pretty cool idea, right?Create Launch Sell Your Premium Online Course
Well, it certainly caught on since Samcart is able to charge incredibly high costs for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Create Launch Sell Your Premium Online Course
A common way to do this is what’s known as the “AIDA” model:
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In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to remove their discomfort or accomplish their desired condition
Action: provide the chance to purchase
Many sales funnels extend these steps across numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each concept below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … But ensure you register, due to the fact that I have big plans for funnel builders in the works soon!Create Launch Sell Your Premium Online Course
This easy (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Create Launch Sell Your Premium Online Course
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond … Clients are skeptical. Social evidence is the best psychological weapon we need to convince people.
There is so much information out there that it is exceptionally challenging to know which to trust.Create Launch Sell Your Premium Online Course
Social proof provides us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re almost prepared to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.Create Launch Sell Your Premium Online Course
Reviews have actually revealed that your item has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product assurance.
There are several effective formats for service warranties:
30+ day cash back 110% cash back warranty.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so essential.
You require in fact to request their cash and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of present finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!