Funnels can be complicated … truly made complex, so complex that many people give up prior to they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Create And Sell Your Own Online Courses
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right?Create And Sell Your Own Online Courses
Well, it absolutely caught on because Samcart has the ability to charge very high costs for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Create And Sell Your Own Online Courses
A common way to do this is what’s known as the “AIDA” design:
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In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to eliminate their discomfort or accomplish their desired condition
Action: give them the opportunity to purchase
Most sales funnels extend these steps throughout several pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has actually expired … However make sure you sign up, due to the fact that I have huge plans for funnel contractors in the works soon!Create And Sell Your Own Online Courses
This basic (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Create And Sell Your Own Online Courses
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the best psychological weapon we have to convince people.
There is so much info out there that it is incredibly tough to know which to trust.Create And Sell Your Own Online Courses
Social evidence provides us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re almost ready to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.Create And Sell Your Own Online Courses
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product warranty.
There are several successful formats for service warranties:
30+ day money back 110% refund warranty.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You require really to request for their money and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!