Funnels can be made complex … actually complicated, so complex that many people quit before they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Create And Sell Online Courses
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?Create And Sell Online Courses
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high costs for this pledge:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Create And Sell Online Courses
A common method to do this is what’s referred to as the “AIDA” model:
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In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to remove their discomfort or achieve their wanted condition
Action: provide the chance to purchase
A lot of sales funnels extend these steps across several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each idea below (in addition to a link to download the entire funnel!).
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This basic (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Create And Sell Online Courses
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond … Consumers are hesitant. Social evidence is the very best psychological weapon we have to encourage individuals.
There is a lot details out there that it is exceptionally tough to understand which to trust.Create And Sell Online Courses
Social evidence gives us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re almost ready to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is all about.Create And Sell Online Courses
Reviews have actually revealed that your item has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.
There are a number of effective formats for service warranties:
30+ day cash back 110% cash back warranty.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so essential.
You require really to request their money and take it!
Here’s where your checkout type can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!