Funnels can be complicated … really complicated, so complicated that most people give up prior to they launch their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Create And Sell Online Courses Free
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Create And Sell Online Courses Free
Well, it certainly caught on because Samcart has the ability to charge very high prices for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Create And Sell Online Courses Free
A typical method to do this is what’s referred to as the “AIDA” model:
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In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or accomplish their desired condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps across numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each concept below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … But ensure you register, because I have huge plans for funnel contractors in the works quickly!Create And Sell Online Courses Free
This basic (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Create And Sell Online Courses Free
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the best psychological weapon we need to encourage people.
There is so much information out there that it is extremely tough to know which to trust.Create And Sell Online Courses Free
Social proof provides us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it means they’re almost ready to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.Create And Sell Online Courses Free
Reviews have shown that your item has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are a number of effective formats for service warranties:
30+ day cash back 110% money back assurance.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so crucial.
You require actually to request their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!