Funnels can be made complex … really complicated, so complicated that many people give up before they launch their first real project. What if you could simplify this and put a sales funnel on a single page? Create And Sell Educational Online Courses
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?Create And Sell Educational Online Courses
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high prices for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Create And Sell Educational Online Courses
A common method to do this is what’s known as the “AIDA” design:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to remove their discomfort or achieve their wanted condition
Action: give them the chance to buy
A lot of sales funnels extend these actions across several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has ended … However make sure you register, since I have big prepare for funnel builders in the works quickly!Create And Sell Educational Online Courses
This easy (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Create And Sell Educational Online Courses
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond … Clients are skeptical. Social proof is the very best mental weapon we have to persuade individuals.
There is so much info out there that it is exceptionally challenging to understand which to trust.Create And Sell Educational Online Courses
Social evidence provides us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re practically all set to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is all about.Create And Sell Educational Online Courses
Testimonials have actually shown that your item has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are several successful formats for service warranties:
30+ day refund 110% money back warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, but so important.
You require in fact to request for their money and take it!
Here’s where your checkout form is available in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of current best practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!