Funnels can be complicated … really made complex, so complicated that most people give up before they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Create And Sell Beautiful Online Courses
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Create And Sell Beautiful Online Courses
Well, it absolutely caught on since Samcart is able to charge incredibly high rates for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Create And Sell Beautiful Online Courses
A common method to do this is what’s called the “AIDA” model:
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In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to remove their pain or achieve their preferred condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout several pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each principle listed below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has ended … But make sure you register, due to the fact that I have big prepare for funnel contractors in the works quickly!Create And Sell Beautiful Online Courses
This basic (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Create And Sell Beautiful Online Courses
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the best psychological weapon we need to persuade people.
There is so much information out there that it is incredibly tough to understand which to trust.Create And Sell Beautiful Online Courses
Social proof offers us an easy way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re practically all set to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.Create And Sell Beautiful Online Courses
Reviews have revealed that your product has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are several effective formats for warranties:
30+ day refund 110% money back warranty.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, but so crucial.
You require really to request their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of present finest practices. I hope you enjoyed it. Moreover, it is necessary to resolve the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!