Funnels can be complicated … truly made complex, so complex that most people give up prior to they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Create And Sell An Online Course
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?Create And Sell An Online Course
Well, it certainly caught on since Samcart is able to charge incredibly high prices for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Create And Sell An Online Course
A common method to do this is what’s called the “AIDA” model:
Create And Sell An Online Course
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to eliminate their pain or accomplish their preferred condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps throughout numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … But make sure you sign up, because I have huge prepare for funnel home builders in the works quickly!Create And Sell An Online Course
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Create And Sell An Online Course
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the best psychological weapon we have to convince individuals.
There is a lot details out there that it is extremely difficult to know which to trust.Create And Sell An Online Course
Social evidence provides us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re almost all set to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is all about.Create And Sell An Online Course
Reviews have revealed that your item has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item assurance.
There are several successful formats for service warranties:
30+ day refund 110% refund guarantee.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You require really to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of current best practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!