Funnels can be made complex … really made complex, so complicated that most people quit before they introduce their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Courses To Sell Online
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?Courses To Sell Online
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high prices for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Courses To Sell Online
A common way to do this is what’s referred to as the “AIDA” model:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to remove their discomfort or accomplish their wanted condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions throughout several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually expired … However ensure you register, due to the fact that I have huge plans for funnel contractors in the works quickly!Courses To Sell Online
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Courses To Sell Online
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond … Clients are skeptical. Social evidence is the best psychological weapon we have to persuade individuals.
There is a lot details out there that it is incredibly tough to understand which to trust.Courses To Sell Online
Social proof provides us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re practically prepared to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.Courses To Sell Online
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day refund 110% money back warranty.
Your client wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need actually to ask for their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of present finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!