Funnels can be complicated … really made complex, so complicated that the majority of people give up before they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Courses On How To Sell Yourself Online
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Courses On How To Sell Yourself Online
Well, it definitely caught on because Samcart has the ability to charge very high prices for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Courses On How To Sell Yourself Online
A typical method to do this is what’s called the “AIDA” model:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its ability to eliminate their pain or accomplish their preferred condition
Action: give them the opportunity to buy
The majority of sales funnels extend these steps throughout several pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each idea below (in addition to a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … However ensure you register, due to the fact that I have big prepare for funnel contractors in the works soon!Courses On How To Sell Yourself Online
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Courses On How To Sell Yourself Online
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond … Customers are hesitant. Social proof is the best mental weapon we need to encourage individuals.
There is so much information out there that it is incredibly challenging to understand which to trust.Courses On How To Sell Yourself Online
Social proof offers us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they have actually made it this far, it means they’re nearly ready to purchase. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.Courses On How To Sell Yourself Online
Testimonials have actually shown that your product has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day money back 110% money back assurance.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, however so important.
You require actually to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of present finest practices. I hope you enjoyed it. Additionally, it is essential to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!