Funnels can be made complex … truly made complex, so complicated that many people give up prior to they release their first real project. What if you could streamline this and put a sales funnel on a single page? Convertkit Samcart
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?Convertkit Samcart
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high costs for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Convertkit Samcart
A common method to do this is what’s known as the “AIDA” model:
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In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or accomplish their wanted condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions across several pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each idea listed below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … But make sure you register, due to the fact that I have big prepare for funnel contractors in the works soon!Convertkit Samcart
This basic (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Some ideas:
1.Never lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Convertkit Samcart
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond … Consumers are skeptical. Social evidence is the very best mental weapon we have to convince people.
There is so much details out there that it is incredibly tough to know which to trust.Convertkit Samcart
Social evidence provides us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re almost prepared to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.Convertkit Samcart
Testimonials have actually revealed that your item has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% cash back assurance.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need actually to request their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. Moreover, it’s important to eliminate the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!
