Funnels can be made complex … actually complicated, so complex that the majority of people quit before they introduce their first real campaign. What if you could simplify this and put a sales funnel on a single page? Connect Stripe To Samcart
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right?Connect Stripe To Samcart
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high prices for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Connect Stripe To Samcart
A common way to do this is what’s known as the “AIDA” model:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to remove their pain or attain their desired condition
Action: provide the chance to buy
The majority of sales funnels extend these steps throughout multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has expired … However make sure you register, because I have huge plans for funnel home builders in the works quickly!Connect Stripe To Samcart
This basic (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Some tips:
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Connect Stripe To Samcart
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond … Clients are skeptical. Social proof is the very best mental weapon we have to encourage people.
There is a lot information out there that it is incredibly challenging to know which to trust.Connect Stripe To Samcart
Social evidence gives us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re almost all set to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.Connect Stripe To Samcart
Testimonials have actually revealed that your product has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for guarantees:
30+ day money back 110% cash back guarantee.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, but so essential.
You require actually to ask for their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!