Funnels can be made complex … really complicated, so complicated that many people quit before they introduce their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Configure Woocommerce Plugin To Sell Online Courses
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?Configure Woocommerce Plugin To Sell Online Courses
Well, it absolutely caught on because Samcart is able to charge exceptionally high rates for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Configure Woocommerce Plugin To Sell Online Courses
A common method to do this is what’s referred to as the “AIDA” model:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to remove their discomfort or achieve their preferred condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps across numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each idea listed below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has ended … However make certain you sign up, because I have huge plans for funnel contractors in the works soon!Configure Woocommerce Plugin To Sell Online Courses
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Configure Woocommerce Plugin To Sell Online Courses
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond … Clients are doubtful. Social proof is the best mental weapon we need to encourage individuals.
There is a lot info out there that it is incredibly hard to know which to trust.Configure Woocommerce Plugin To Sell Online Courses
Social proof gives us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it indicates they’re practically ready to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.Configure Woocommerce Plugin To Sell Online Courses
Testimonials have shown that your item has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item guarantee.
There are several effective formats for warranties:
30+ day money back 110% refund guarantee.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You require actually to request their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of present finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!