Funnels can be made complex … truly complicated, so complicated that the majority of people give up prior to they launch their first real campaign. What if you could streamline this and put a sales funnel on a single page? Configure Plugin For Woocommerce Sell Online Courses
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?Configure Plugin For Woocommerce Sell Online Courses
Well, it absolutely caught on since Samcart has the ability to charge very high rates for this promise:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Configure Plugin For Woocommerce Sell Online Courses
A typical way to do this is what’s referred to as the “AIDA” model:
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In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to eliminate their pain or accomplish their wanted condition
Action: give them the chance to buy
A lot of sales funnels extend these steps across several pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each idea below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has expired … However make sure you register, because I have big plans for funnel contractors in the works quickly!Configure Plugin For Woocommerce Sell Online Courses
This basic (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Configure Plugin For Woocommerce Sell Online Courses
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the very best psychological weapon we have to persuade individuals.
There is a lot details out there that it is exceptionally hard to understand which to trust.Configure Plugin For Woocommerce Sell Online Courses
Social proof offers us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it implies they’re almost all set to purchase. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.Configure Plugin For Woocommerce Sell Online Courses
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day refund 110% cash back assurance.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, but so essential.
You require actually to ask for their money and take it!
Here’s where your checkout type comes in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of present best practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!