Funnels can be made complex … really made complex, so complicated that the majority of people quit before they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? Competitors To Samcart
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?Competitors To Samcart
Well, it certainly caught on because Samcart is able to charge exceptionally high rates for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Competitors To Samcart
A typical way to do this is what’s referred to as the “AIDA” model:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to eliminate their discomfort or achieve their preferred condition
Action: provide the chance to purchase
Most sales funnels extend these actions throughout numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has expired … But make sure you register, because I have big prepare for funnel home builders in the works quickly!Competitors To Samcart
This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Competitors To Samcart
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond … Consumers are hesitant. Social evidence is the very best mental weapon we have to encourage people.
There is a lot info out there that it is exceptionally hard to understand which to trust.Competitors To Samcart
Social proof gives us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re almost all set to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Competitors To Samcart
Testimonials have actually shown that your item has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day cash back 110% cash back assurance.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You require in fact to ask for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!