Funnels can be made complex … really complicated, so complex that many people quit before they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Comparison Shopping Cart Software
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right?Comparison Shopping Cart Software
Well, it definitely caught on because Samcart is able to charge very high rates for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Comparison Shopping Cart Software
A typical method to do this is what’s referred to as the “AIDA” model:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to remove their discomfort or accomplish their preferred condition
Action: give them the chance to buy
Many sales funnels extend these steps throughout several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … However make sure you sign up, because I have big prepare for funnel contractors in the works quickly!Comparison Shopping Cart Software
This easy (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Comparison Shopping Cart Software
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond … Consumers are doubtful. Social proof is the best mental weapon we need to persuade individuals.
There is a lot info out there that it is extremely challenging to know which to trust.Comparison Shopping Cart Software
Social evidence offers us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Warranty
If they’ve made it this far, it implies they’re practically prepared to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product guarantee is all about.Comparison Shopping Cart Software
Testimonials have shown that your product has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item warranty.
There are a number of effective formats for warranties:
30+ day cash back 110% money back guarantee.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, but so important.
You need actually to ask for their money and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of current best practices. I hope you enjoyed it. Furthermore, it is very important to resolve the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!