Funnels can be made complex … really made complex, so complex that most people quit prior to they release their first genuine project. What if you could simplify this and put a sales funnel on a single page? Comparison Of Shopping Cart Software
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?Comparison Of Shopping Cart Software
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high prices for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Comparison Of Shopping Cart Software
A typical way to do this is what’s called the “AIDA” design:
Comparison Of Shopping Cart Software
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to eliminate their pain or achieve their wanted condition
Action: give them the chance to buy
Many sales funnels extend these actions throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each concept below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually ended … But make certain you sign up, because I have big prepare for funnel builders in the works soon!Comparison Of Shopping Cart Software
This easy (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Comparison Of Shopping Cart Software
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond … Clients are doubtful. Social proof is the best mental weapon we need to persuade people.
There is a lot information out there that it is extremely challenging to know which to trust.Comparison Of Shopping Cart Software
Social proof provides us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re nearly all set to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Comparison Of Shopping Cart Software
Reviews have shown that your product has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item guarantee.
There are a number of successful formats for guarantees:
30+ day money back 110% refund guarantee.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, however so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of present best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!