Funnels can be made complex … truly made complex, so complicated that many people quit before they launch their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Compare Samcart To Woowoo Commerce
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Compare Samcart To Woowoo Commerce
Well, it absolutely caught on since Samcart is able to charge extremely high rates for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Compare Samcart To Woowoo Commerce
A typical way to do this is what’s called the “AIDA” model:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to eliminate their discomfort or accomplish their desired condition
Action: provide the chance to buy
The majority of sales funnels extend these actions across numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each principle listed below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … But make certain you register, due to the fact that I have huge plans for funnel home builders in the works soon!Compare Samcart To Woowoo Commerce
This simple (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Compare Samcart To Woowoo Commerce
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the best mental weapon we have to persuade people.
There is a lot information out there that it is incredibly tough to understand which to trust.Compare Samcart To Woowoo Commerce
Social proof provides us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re nearly prepared to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.Compare Samcart To Woowoo Commerce
Testimonials have shown that your item has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are several successful formats for guarantees:
30+ day cash back 110% money back guarantee.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, but so important.
You need in fact to request their cash and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of current best practices. I hope you enjoyed it. Additionally, it’s important to dispel the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!